Veterans Brewing Co. – Branding & Packaging Design

I designed and conceptualized the branding and packaging for Veterans Brewing Co.’s beer lineup, crafted by U.S. military veterans. The bold, contemporary graphics are designed to capture buyers’ attention while balancing the grit and polish of military life—pairing clean, structured color with rugged textures and deep blacks. Bespoke typographic lockups give each beer its own character, while shared elements like color use and texture create a cohesive brand identity. The result is a design that feels simple yet impactful—modern with nods to the past—evoking pride and excitement in those who celebrate or admire the military community.