Kraft Dip – Adcept & Packaging Redesign
Kraft sought to compete with national brands by making their dip packaging more vibrant and table-ready—something consumers would proudly serve as is, rather than transferring to a bowl. To achieve this, I designed bold typography, playful messaging, and a striking color palette that highlights the freshness of the ingredients. Custom illustrations, inspired by chalkboard signage at farmers’ markets, reinforce the brand’s commitment to quality and freshness. Additionally, I used MidJourney to conceptualize the photoshoot’s look and feel, meant to reinforce the freshness, display, and quality cues.