Creative Direction, Art Direction, Design

With the objective to inspire and galvanize action among congressional attendees I orchestrated the creative and art direction for this pop-up experiential gallery hosted at the Senate Building in Washington DC. This event aimed at promoting US government funding to combat childhood malnutrition globally was sponsored by the Eleanor Crook Foundation in partnership with UNICEF. The initiative centered around a concept known as the "Hope Garden," symbolizing and celebrating the 7.3 million lives already saved through existing funding. The gallery featured immersive storytelling elements, utilizing both physical set pieces and digital videos to evoke emotion and engagement. As a secondary focal point of the space an oversized lenticular art installation was featured highlighting the impact of congressional funding on lives saved.