Art Direction

Aurora invited top-tier analysts and investors to their facility located in Palmer, Texas to experience the next generation of trucking first-hand. While the cab of Aurora’s autonomous driver was a comfortable, modern place for attendees to experience, the only place available for the meeting, their gravel parking, lot was not ideal for the Texas sun and wind.

This meant my team had to build everything, literally from the ground up. We created a premium experience for investors and analysts from the morning coffee to their afternoon ride. As this was many attendee’s first experience with Aurora, we leaned heavily into their sleek, minimal branding to immerse each guest deeply in the Aurora brand.