Creative and Art Direction

Audible asked ADVOC8 to take their end-of-year gifting tradition to the next level. They wanted to let their top contributors know just how deeply appreciated they are as members of the Audible family. Plus, they wanted the gift to embody Audible’s mission and values.

Since Audible is the home of storytelling, we created a gifting experience that made listening to stories a capital “O” occasion. We put together everything that recipients would need for a nostalgic fireside-chat inspired listening session and then we gave it a modern twist.

The gift featured a retro-style Crosley Montero bluetooth speaker, a cozy throw blanket with subtly chic Audible branding and two classically delicious treats: hot chocolate stirrers and popcorn on the cob. We packaged all four items in a custom box featuring a glowing design that offered a fresh take on Audible’s brand elements. We finished each gift with a special message of thanks and appreciation, and sent them out from our own fulfillment center to 717 recipients across 42 states and 6 countries.

The response was heartwarming, with Audible’s creators taking to social media to express their joy and excitement upon receiving a gift that made them feel genuinely valued.