Design and Creative Direction

For ADVOC8's new gifting division, &drop, I spearheaded the development of its distinctive identity. This involved crafting a bold and playful brand image characterized by vibrant colors, dynamic shapes, and a lively tone of voice in the copy. With a focus on evoking joy and excitement, I designed original icons, stickers, and patterns to encapsulate the brand's essence and enhance its appeal as a destination for memorable gifting experiences.